If navigation, layout and labels of a website are poorly organized, can you imagine how disoriented a person could be as a result of this. As a website owner, you need to know your target audience and design a web blueprint based on their needs and wants. Building a house with out a house plan or noneffective one would be a waste of time…..I say no more.
A BLUEPRINT FOR YOUR WEBSITE
The above video states that many people still do not know what Information Architects do. Research has shown that this is true including countries like Barbados and others parts of the world. To build a website takes time; planning is a critical process of IA and it takes time to achieve good planning and great results . How many times do you get frustrated because you can not find what you are looking for on a website. Customers not being able to find what they are looking for on a website embraces poor IA and web design. Information Architecture is organizing your content effectively and specifically for your visitors. It looks at how you label your content for the menus, links etc, how you position your content for better navigation , how you organize your website and being consistent with it.